Yes… it is a commercial and my students know how much I despise most commercials.
We talk about families in 2367 and issues surrounding LGBTQ&A struggles and realities in 5440, so this commercial struck a chord with me. I make no bones about my liberal beliefs in my class (and outside of it) and this is in no way designed to convince or persuade. You decide, but I recommend viewing this… regardless of your own viewpoint.
To me? This glimpse into the beginnings of this family offers proof positive that love knows no color, no gender, no orientation, and no bounds… and that basic human dignity is owed all of us and having place is a right that we all hold.
This commercial (along with several others) is the brainchild of Cheerios and their “Cheerios Effect” campaign. It is being released on air in Canada and online elsewhere.
- For information on transracial adoption, visit the US Dept of Health and Human Services Page on this topic.
- Interested in Census stats on same-sex couples with children? See this article,